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PRESS RELEASE

JANUARY 30, 2008

PALMDALE, CALIFORNIA

 

Braid Products, Inc. announces their new line of high-performance coolers and iceboxes now available at dealers around the US.

For over 20 years DownUnder has been selling high-end Ice boxes and Coolers in Australia, and is the leading brand in that market.  Now, Braid Products, Inc. has drawn upon this 20 plus years of experience in launching this new high-performance cooler brand to the United States.  Braid’s Tropical (7-day), and Five Star (10-day) boxes are all “rotationally molded” -- a process which is a far superior process to the “blow molding” method used by less expensive coolers available on the market today.  Braid’s DownUnder (14-day) Series of coolers are manufactured from the highest-quality fiberglass available and are an excellent choice for all yacht and boat owners.

Another main difference between Braid’s high-end coolers and those from makers of lower quality boxes is, insulation.  Most inexpensive cooler do not add insulation to their inner walls, instead using the dead air space as a “buffer”.  It is important to note that air is the fastest medium for heat and cold transfer, therefore, the more air-space the faster the loss of cold airBraid’s DownUnder coolers have no air space between their layers.   All of Braid’s DownUnder coolers come with food-grade water and airtight seals that are replaceable. DownUnder coolers are available at many dealers throughout the US.  For more information contact Braid Products, Inc. at (661) 266-9791, or visit their website at www.braidproducts.com

 

 

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